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How to Find Out if Your Copywriter is Worth Top-Dollar


If you want to use the internet to generate an income, you'll need a web site. That site has to be well written, particularly if you're hoping it will generate an income. Unless you are already a copywriter yourself, it's smart to engage the services of someone who is qualified to write the text for your website. An experienced copywriter will rake in a lot more cash than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Evidently, however, not every copywriter is the same as the next copywriter. Some of these copywriters have great talent. Some, on the other hand, aren't talented at all but are trying their hand at writing since someone told them that online writing would be simple. Below are a couple of ways to help you tell them apart.

Does the copywriter have his or her own site? Any copywriter worth his or her salt is going to have his or her own site that contains a bio, several samples and a resume (and anything else the writer feels like sharing). If the copywriter doesn't have his or her own site, how will they help you put up yours? Pay close attention to the copy on the writer's site. If it is riddled with mistakes this is a bad sign.

How well do you react to the copy on the copywriter's web site? This goes beyond the simple discovering of grammatical and syntax mistakes. Does the web site copy trigger an emotional response as you read it? Does it cause you to warm up to the writer? Does his or her words make you want to keep on reading and learn more about the copywriter? Does the website copy make you want to jump to hire them immediately? Does the copy make you want to run the other way? Does it make you mad? These are all very crucial reactions and they require your attention.

Carry out your background research on the copywriter. Search for reviews on website independent websites and online forums. It's not likely that you will find any negative reviews on the writer's own web site. Do a search online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be controlled by the writer you are checking up on. Examine closely these reviews and feedback. It is smart to ask the compywriter to provide you references as special info well. You must actually get a hold of each reference and ask for an honest opinion about the writer from each person.

Be sure you spend at least a little time going over samples furnished by the writer. It is a good idea to inquire about samples beyond the samples that can be read on the website. This is particularly crucial when you're trying to employ a writer who claims to be an expert in a particular subject. If the writing seems like a rewritten Wikipedia article, you need to find another copywriter.

There aremany ways to find out whether or not a copywriter should be hired. It's crucial to do your research and look beyond the writer as a person and discover what you can about his or her reputation and character.

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